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Whether it’s an account or play question, or a simple suggestion on how to improve the site, you can get in touch with Wink Bingo whenever you need to.

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Wink Bingo is an online bingo website launched in 2008. It is part of 888 Holdings, and is based and licensed in Gibraltar.^[1]

History[edit]

Wink Bingo launched in 2008 and under chief executive Eitan Boyd^[2] it grew to 60,000 active players within two years. It had an estimated £1.3 million profit in the first 11 months of trading,^[3] and by 2009 it had estimated annual revenue of £15 million.^[4]

In 2009 Wink Bingo was purchased by 888 Holdings Plc,^[5] which operates a number of entertainment brands including 888casino, 888poker and 888sport. The initial up front fee was reported in the London Evening Standard to be £11 million, rising as high as £59.7 million depending on performance-based earn out arrangements.^[6] The acquisition included Daub Ltd’s other online bingo businesses Posh Bingo and Bingo Fabulous.^[7] In 2011, the sellers agreed to amend the terms and accept two subsequent payments in addition to the initial cost, of £9.2 million in May and £6.1 million in August.^[8]

1. From the same team that brought you 888 Ladies and Costa Bingo, Wink Bingo is a fun and extremely inviting website. Inside you will gain access to 3 days of free bingo games with no deposit.
2. Wink Bingo is an online bingo website launched in 2008. It is part of 888 Holdings, and is based and licensed in Gibraltar. Wink Bingo launched in 2008 and under chief executive Eitan Boyd it grew to 60,000 active players within two years. It had an estimated £1.3 million profit in the first 11.

In 2011 Wink Bingo sponsored ITV2's The Only Way Is Essex,^[9] and other notable advertising campaigns have included sponsorship of Harry Hill's TV Burp.^[10]

In 2014, Wink Bingo rebranded with an updated slogan 'Wink if you're in!', with an aim of creating a 'sunny, calm and inclusive' online destination,^[11] and an accompanying TV commercial featuring the Ottawan song D.I.S.C.O. re-recorded as B.I.N.G.O..^[12] Wink also launched a new digital magazine, 'Winkly', and 'Winkipedia, a bingo encyclopedia'.^[13] Wink Bingo is available on desktop and as a mobile app.^[14]

Wink launched Wink Slots in 2016 as a companion site to Wink Bingo.^[15]

The Advertising Standards Authority has ruled on Wink Bingo's advertisements on a number of occasions. In August 2008, Wink ran a television ad which showed a midwife celebrating while at work at a hospital maternity unit. The ASA banned the ad, concluding that it condoned gambling in the workplace and suggested that it took priority over professional commitments.^[16] In June 2013, the Gambling Reform & Society Perception Group (GRASP) challenged the use of semi-naked 'athletic' men together with the claim 'Go on ... you know you want to' on an outdoor ad, suggesting it linked gambling to seduction and enhanced attractiveness. The complaint was not upheld.^[17]

The site underwent another rebrand and pop art inspired redesign in April 2018, taking on a new tone of voice and a new slogan, 'You’ve Earned It'. An online shop was added, where players can redeem reward points for free play or vouchers for online high street retailers.^[18]

Cancer Research UK campaign[edit]

In 2015 Wink Bingo began an open-ended partnership with the Peter Andre Fund to raise money for Cancer Research UK.^[19] Peter Andre also met with players who were selected in a raffle.^[20][21]

Awards[edit]

References[edit]

1. ^'888 Holdings PLC profile'. Bloomberg Markets. Retrieved March 31, 2016.
2. ^Andrew Hore (February 8, 2016). 'Tips for IPO investors'. Interactive Investor. Chief executive Eitan Boyd built up bingo network GlobalCom and Wink Bingo prior to their sales to 888
3. ^'888 gets the nod for online bingo business Wink'. London Evening Standard. 22 December 2009.
4. ^'888.com acquires Wink Bingo'. Marketing Week. December 23, 2009.
5. ^Matt Scuffham (December 22, 2009). '888 buys Wink Bingo for up to £60 mln'. Reuters.
6. ^Alistair Osborne (April 11, 2011). 'Gigi Levy stays at 888 to avoid Wink Bingo charge'. The Telegraph.
7. ^Nick Hasell (December 23, 2009). 'Prospects for online bingo shorten odds of 888 success'. The Times.
8. ^'888 wins price cut from mystery sellers of Wink Bingo'. London Evening Standard. March 18, 2011.
9. ^Maisie McCabe (January 26, 2012). 'Towie sponsorship deal'. Media Week. Previous sponsors (Sony PlayStation DanceStar, lip care brand Cymex and Wink Bingo) signed up for one series each.
10. ^John Reynolds (January 26, 2010). 'Mars replaces Wink Bingo as official sponsor of 'TV Burp''. Brand Republic.
11. ^Eitan Gorodetsky (January 30, 2015). 'Wink Bingo – The Art Of Rebranding'. calvinayre.com.
12. ^'New Advert From Wink Bingo Featuring Ottawan'. Bingo Supermarket. 10 December 2014. Retrieved 28 June 2018.
13. ^Ted Menmuir (November 30, 2011). 'Wink Bingo launches digital magazine'. SBCNews.
14. ^'Wink Bingo iPad App Review'. AOL. Retrieved 4 April 2016.
15. ^'Wink Slots launches'. Yogonet. January 25, 2016.
16. ^Mark Sweney (August 20, 2008). 'MP outfoxed as bingo ad escapes ban'. The Guardian.
17. ^'ASA Ruling on Cassava Enterprises (Gibraltar) Ltd t/a WinkBingo.com'. Advertising Standards Authority. June 12, 2013.
18. ^Sam Coleman (26 April 2018). 'Wink Bingo relaunches with new look and offer'. OnlineBingo.co.uk. Retrieved 28 June 2018.
19. ^'Wink Bingo partners with the Peter Andre Fund'. Daily Mirror.
20. ^'Meet Peter Andre With Wink Bingo'. Manchester Confidential. August 27, 2015.
21. ^'Peter Andre remembers late brother with new charity campaign'. Hello!. May 7, 2015.
22. ^Becky Liggero (18 June 2018). 'WhichBingo Awards 2018 Recap'. calvinayre.com. Retrieved 28 June 2018.
23. ^'Wink Bingo wins Online Bingo Operator of the Year Award'. Which Bingo.^{[dead link]}
24. ^'BingoPort.co.uk Players Choice Award'. BingoPort.co.uk. Retrieved March 31, 2016.

External links[edit]

From the same team that brought you 888 Ladies and Costa Bingo, Wink Bingo is a fun and extremely inviting website. Inside you will gain access to 3 days of free bingo games with no deposit required, plus if you decide to fund your account you will get £40 extra when you just add £10. But is Wink worth your hard-earned dosh? Keep reading our review and get the complete scoop from the Bingotastic editorial team!

Important Details

Welcome Offer

Head over to the recently revamped Wink Bingo and you will receive 3 days of unlimited free bingo in the Newbies where you can play for up to £900 in bingo bonuses. No deposit is needed to claim this offer, simply sign-up and verify your account details to get playing.

That is not all, as you will also get an exclusive deposit £10, play with £50 bonus. This 400% bonus is split 200% on bingo and 200% on games, so if you deposit £10 you will get £20 extra on bingo and £20 on slots.

Perhaps the best feature of the new player offer is that it has low wagering requirements (on bingo), meaning you stand a greater chance of walking away with a profit when compared to other sites with 4x wagering requirements or more. The total bonus can be claimed up to a maximum of £200, so there is lots of value to grab.

First Impressions

Upon landing on the homepage, it’s clear the team behind Wink Bingo has paid attention to their players since they have crafted a beautiful looking website. It’s clean, modern, easy to use but most of all, it’s fun! You will see all the latest offers and promotions, as well as information on the latest bingo jackpots that are about to come up.

If you are going on first impressions alone, you have to say that this is one of the nicest designed sites out there. The registration process itself is pretty quick, where you just fill out a few simple details. If you don’t want to deposit right away, you can sign-up without putting in any card details. This will allow you to have a look through the site and see if you like what you see before deciding to take the plunge.

Bonuses and Promotions

Bonuses and promotions are subject to change at any time. Please check the official website to verify their accuracy.

• Newbies also get the opportunity to play unlimited free games in the ‘Newbie Room’ over your first 3 days. This room is open to all players no matter if you have made a deposit or not, and up to £900 is up for grabs over your first 3 days on the site.
• Use promotion code SPIN to get a guaranteed spin of the wheel when you deposit. The wheel dishes out prizes of up to a 200% added bonus.
• You will also want to check out the Joy Gem VIP club, where you will be compensated for continued loyalty to the brand. Perks of the VIP club include access to special bingo games, birthday promotions, and even holiday surprises.

Bingo and Slots Games

One thing that seriously separates Wink from the competition is the fact that they offer free bingo games to play with real money prizes. You can literally sign-up for a free account and be playing free games within 5-minutes. I won 10p on my very first free bingo game in the Newbies Room – woohoo! You are limited to just 6 bingo tickets, but that still doesn’t stop it from being fun and from helping you win some excellent prizes. Below is what each bingo game will look like.

When it comes to standard bingo games you will find a great choice on offer. You can play all of your favourites, including 75 ball bingo, 90 ball bingo, 5 line bingo and guaranteed jackpot games. Real money bingo cards start from just 1p. The most expensive bingo cards on the website cost £1 each.

When it comes to slots games, there are lots of great options to choose from. They use the Dragonfish bingo software and as such, have a huge variety of games. You can get started playing top games like Fluffy Favourites and Bejeweled. What’s more, most of the slots games allow you to play in “practice mode” so you can try out the games before you decide to have a cheeky little punt.

The website is also fully licensed and regulated courtesy of 888 UK Limited (formerly Cassava Enterprises), who is the payment processing and licensing company for 888 Holdings (the parent company). You will be pleased to know that they are fully verified by the UK Gambling Commission, so you can be assured of fair gaming and payouts.

Wink Bingo My Account Sign In Page

Mobile App

Smartphone users will be excited to learn that Wink Bingo now has a mobile version which works with both Android and iPhone handsets. Recently the site has been also working on their iPad app which has now officially launched. I tested it out myself and it provides some great functionality.

That being said, you can play right now through your web browser on most tablets. As you would expect from a top brand like this, no expense has been spared and the mobile version delivers on all accounts, providing both a fantastic bingo and slots experience.

Our Opinion

• Huge 400% welcome bonus.
• 3 days no deposit bingo. Win up to £900.
• Ticket prices to suit all budgets.
• Daily jackpot games.
• Lots of exciting promotions.

• Jackpots could be larger.

Sister Sites

The following websites are operated by the same parent company:

Review Conclusion

Summary

Wink Bingo My Account Sign Up

Established in 2008, Wink Bingo was one of the first to the relatively new online bingo market, and as such, they have had a lot of time to polish their websites and provide an amazing online gaming experience. And to be perfectly honest with you, that is exactly what they have done!

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Personally, I don’t think you can go that far wrong by registering today. Get started now and you can be playing within just a few minutes. Plus if you register through us you get access to an exclusive bonus offer giving you £40 extra from a £10 deposit. All things considered, I highly suggest you give this site a go if you do not already have an account.