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MIAMI GARDENS -- The South Beach crowd will invade Sun Life Stadium en masse Monday night. Some will enjoy the Dolphins-Patriots Monday Night Football game. But most will be basking in the privilege of watching the game from LIV Sun Life -- an in-stadium version of Club LIV, the hottest nightspot on Miami Beach.
LIV at The Fontainebleau. Partying at LIV is something everyone in Miami should do at least once.Well we got to do this at Matthew’s EPIC MIAMI HEAT themed Bar Mitzvah. This event was perfection. From Burnie the mascot, to the Miami Heat Dancers. We even had a special appearance by Justise Winslow! The photos will speak for themselves. Heavily tagged photos of the Miami Heat celebrating the team's 2nd NBA championship title at LIV nightclub Thursday night into Friday morning. In the post-game interviews Chris Bosh told reporters that he was a lucky man to marry his beautiful wife Adrienne Williams. Juwan Howard is the first member of the famed 'Fab Five' to win an NBA title. LeBron rapping 2 Chainz 'Riot'Skip Bayless, Stephen A. Smith and John Salley discuss what a title means for LeBron James koby lebron championship 2012 fina. LIV is the place to party on Miami Beach. From DJ Khaled to Justin Bieber, even the Miami Heat had their championship here. But the mega nightclub has gotten a mega face-lift.
LIV Sun Life debuted with resounding success at last week's home opener against the New York Jets. Among those who stopped by were the Miami Heat Big Three of Dwyane Wade, LeBron James and Chris Bosh. Socialite Kim Kardashian also came in and sat for a while.
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'Steve Ross keeps breaking the barrier,' said Miami businessman Rodney Barreto, a two-time head of the South Florida Super Bowl Host Committee, 'and I think he's hit a home run with this one.'
Tickets start at $275-$300 (depending on the opponent) for admission to the swanky club and end-zone seats. There are also pricing packages at $450, $500 and $650.
But why skimp? For $15,000 you can get a 15-person cabana complete with a Dom Perignon magnum, a bottle of premium liquor and beer.
During last week's game, Adriana Cisneros sat at the bar with friends Milany Marquez and Lina Guerrero, taking it all in.
'What a way to make some money,' Cisneros said, glimpsing all the beautiful people packed shoulder-to-shoulder around her.
The Dolphins disappointed that night, losing to the hated Jets 31-23.
But LIV Sun Life, the brainchild of Ross, the progressive owner of the Dolphins, was a smash hit. There were so many people in there you could barely move.
LIV Sun Life is a stomach-turning idea to hardcore Dolphins fans, but Ross is trying to keep both sides happy. For hardcore fans, he got wide receiver Brandon Marshall and linebacker Karlos Dansby. For the South Beach crowd, there's LIV Sun Life.
Ross, a Miami Beach native who made his fortune as a New York real estate developer, thinks big. He put together a multi-cultural Dolphins minority ownership group that includes entertainers Fergie, Jennifer Lopez and husband Marc Anthony, and Venus and Serena Williams.
Last season he opened the exclusive invitation-only Deco Drive Lounge. Ross has also initiated an orange-carpet arrival for celebrity guests.
You want thinking big? Ross reportedly bid to host the proposed Floyd Mayweather-Manny Pacquiao fight last year, back when it was going to be the 'Fight of the Century.'But back to the club.
As for the look, the place is just as impressive as its patrons. The neon-lit facility has multiple bars, cabanas, a dance floor and deejay booth, and an open-air, end zone view to the stadium. And the people? The absolutely beautiful people -- they were everywhere you looked.
There were high-profile people, too. Dolphins defensive end Jared Odrick, the first-round pick from Penn State who is sidelined with a broken leg, was hanging out in one of those expensive cabanas with his agent, Drew Rosenhaus. Really.
At halftime, former Dolphins owner Wayne Huizenga, the man who sold the team to Ross in 2008, was seen entering the club with curiosity.
Cisneros and her friends didn't pay admission. They work in the nightclub industry.
'And they wanted girls to come,' she said.
Some people had their doubts when they heard about LIV Sun Life. But not Cisneros' friend Marquez.
'I thought it was an amazing idea,' she said.
Of course, as brilliant as LIV Sun Life might seem right now, it could all fall apart quickly.
The South Beach crowd is a fickle bunch. And if the Dolphins (2-1) lose to New England, the South Beach crowd might not be willing to drive 15 miles north to LIV Sun Life to watch a .500 team.
After all, these aren't necessarily diehard Dolphins fans, and competition is high for the entertainment dollar in Miami. Asked who their favorite team is, both Marquez and Guerrero said the Patriots. Cisneros?
'The Heat,' she said.
But for now, the party is on at LIV Sun Life.
Chris Perkins is a freelance writer for Sports Media Exchange, a national freelance writing network.
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MIAMI BEACH, FLA. (WSVN) - Two major Miami Beach nightclubs will temporarily close their doors amid coronavirus concerns.
Club owner Dave Grutman announced on Instagram Thursday that LIV and Story will not be open.
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“Following the guidelines of local, national and international authorities, Story and LIV Nightclub will be temporarily pausing operations,” the release read.
The closure comes as Miami Music Week is expected to bring crowds to South Florida.
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Earlier, Miami-Dade Mayor Carlos Gimenez announced the cancellation of several high capacity events in the county, including the Youth Fair, Miami Open, MIA 5K Run and major events at the AmericanAirlines Arena.
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